A marketing operations consultant for creative production and finance.
SHEILA MCELREA
HI THERE.
Meet a fixer
who fixes.
Working collaboratively on your current issues and long term strategies.
Production Strategy
Sheila has worked in production in Canada, US and Europe across all categories including fashion, beauty, food and drink, retail, and automotive.
She helps companies create and optimize their internal production capabilities by building teams and mentoring top talent production leaders.
Navigating various streams in an omnichannel setting is challenging. Sheila works cross-functionally to simplify and funnel marketing strategies into tangible creative briefs and production plans.
Businesses encounter periods of growth that affect organisational structures and processes.
Sheila helps starts-ups and large corporations implement the best structures and process maps for the phase they’re in - as well as the business they’re growing into.
This can include hiring and developing teams and leadership roles, updating reporting structures, internal c-suite communication, streamlining ways of working.
Team Structure
Financial Management
Creative finances can be a little bit, well, creative.
Sheila’s worked with creative, studio, opex and production budgets in the millions and is seasoned at managing and creating industry-specific processes that work for finance teams.
Some of this includes auditing previous years and projects, forecasting for years ahead, vendor review and cost analysis, collaboration with CFO teams, and setting up internal finance and payment terms.
Studio Build
To create efficiencies, many companies are building in-house studio and production spaces. Sheila has designed and built a variety of studios ranging from 1,000 sqft to 20,000 sqft for photo, motion and ecommerce teams.
She’s worked closely with contractors and tradespeople to build shooting spaces and creative workflows to industry and safety standards. She has also built out studio teams including photographers, retouchers and producers as well as camera equipment, lighting and all of the technology required for a functioning studio.
Taking the mystery out of the creative industry’s best kept secrets.
Sheila McElrea is an industry veteran who has successfully created and led businesses within the retail and advertising industries.
She’s worked with clients like Audi, Sephora, Harry Potter, Universal Music, Hudson’s Bay and more, delivering top tier international campaigns.
Most recently she’s built in-house production for companies like Spin Master and Hudson’s Bay. Through her time at Hudson’s Bay, she oversaw a team of 50 spanning producers, photographers, stylists, editors, sample management, translation, and led operations for its internal creative agency.
She’s a close collaborator to c-suite teams and is relied upon for creating tangible plans out of ambiguity. She’s also known for her ability to calmly manage change amidst growing business needs.
